Bob Jeffway Inventor Bio

Creator & Inventor


is an Inventor, electronic engineer and technology expert. He co-invented Diva Starz (below), which at the time used cutting edge technology.  Marketed by Mattel, it generated over 250 million dollars in sales.


With forty years experience in the Toy Industry, and holder of fourteen US and Foreign Patents for innovative solutions for both mechanical and electronic problems, Bob has proven abilities to create a solution where it might not currently exist.